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JUNE 2018'S PROGRAM FOCUS: AMERICANISM

The Auxiliary's Americanism program promotes patriotism and responsible citizenship. Additionally, the Americanism program strives to uphold and promote American ideals and the principles of democracy. The goal of the Auxiliary's Americanism program is to educate every citizen on the fundamentals of American government, the Bill of Rights and the value of active, informed involvement in the home, in the Auxiliary organization and in the community.

What can I do to promote the Americanism program? As an individual Auxiliary member, you can vote, educate the public on flag etiquette, voting issues, and the Constitution, educate children on Americanism issue, contact legislators regarding the flag amendment, and much more. You can promote the Americanism Essay Contest in your child/grandchild’s school, in your church, and other places where children could be interested in the contest. Do not forget about children that are home schooled. Lastly, you and your Unit can aide The American Legion with their Americanism program. These programs include: American Legion Baseball, Oratorical Contest, and Junior Shooting Sports.

For more information about the items discussed in this focus, and the American Legion Auxiliary Department of Kansas Americanism program, go to http://www.kslegionaux.org/americanism.html.

JULY 2018'S PROGRAM FOCUS: LEADERSHIP

The Auxiliary Leadership program’s main focus is to develop and prepare knowledgeable and capable leaders to carry on the growth and success of the Auxiliary by promoting activities and resources that educate, motivate, and mentor members of all ages on all levels and phases of our programs. Some leaders are born, but most are trained to be good leaders. No matter what the experience, education, or technical skill, most anyone can be trained to be a leader if they are willing to make a commitment, devote their time and energy to listen, learn, and communicate.

What does it mean to be a leader? You might think of leadership as being an officer or a chairman. This is leadership, but there is so much more to being a leader than a title or a position. Every single person reading this newsletter is a leader. You are the influencer and manager of your family. You are employed or retired from a career you managed well. You are respected by your local church and service organizations. You have many hobbies and experiences to share. Leadership is all about finding a niche you do well, then teaching others how to do it too. For example, you might enjoy planning parties, so volunteer to help decorate the Post home for holidays, dinners, and events. You might have an arts and crafts hobby, so volunteer to help coordinate a unit craft fair/bake sale. Everything you do has value and makes you a leader.

What can I do to promote the Leadership program? You can volunteer to mentor a new or prospective Auxiliary member. Sharing your knowledge of ALA history, programs, and organization is a valuable service to the Auxiliary. The ALA Academy, offered through the national website, is a great tool to educate members regarding general history of the organization and teach practical issue regarding unit and membership management. All members are encouraged to take these classes. Also, there are a vast number of documents and materials at your finger tips that help guide our organization. These items include: Unit Guide Book, Constitution and Bylaws (all levels of the organization), Department Operations Guide, Girls State/Legislative/Poppy Program Guide, and much more. Last, but certainly not least, every Auxiliary member must nurture a culture of Goodwill at all levels of this organization. First impressions are lasting impressions. Many times how comfortable and welcomed a person feels is how she perceives the organization from that point forward. Let our actions be a living example of the Goodwill mission and objectives of the American Legion Auxiliary.

For more information about the items discussed in this focus (including direct link to ALA Academy on the national website), and the American Legion Auxiliary Department of Kansas Leadership program, go to http://www.kslegionaux.org/leadership.html. (2018-2019 Leadership Page will be updated by July 15.) You can also find direct links to the following information on the Kansas website: most important organization management guides at http://www.kslegionaux.org/member_resource.html, and Constitution, Bylaws, and Standing Rules for all levels of our organization at http://www.kslegionaux.org/governance.html.

AUGUST 2018'S PROGRAM FOCUS: PUBLIC RELATIONSs

The Auxiliary's positive public image and excellent reputation in the community is no accident. The Public Relations program works to establish and maintain goodwill within the organization and with the general public and promotes the Auxiliary's many worthwhile programs, events, activities and accomplishments through every available medium. The Public Relations program performs a dual function. Doing things well and making sure that the public is aware of the efforts ensures continued community support and awareness of Auxiliary programs. Good publicity augments and supports the Auxiliary's recruiting efforts by attracting interested, eligible women and motivating them to become active members.

What can you do to promote the Public Relations program? You can support and promote the building of brand loyalty. Here are a few ideas that help build brand loyalty: 1) wear clothing, pins, etc. that have the American Legion Auxiliary logo; 2) distribute American Legion Auxiliary brochures, posters, and information in your community (libraries, job fairs, medical facilities, etc.); 3) write articles for your local newspaper about American Legion Auxiliary events; 4) promote events on a Unit Facebook page; 5) be familiar with the already created public relations resources developed by the national American Legion Auxiliary and the Department of Kansas; and 6) know and understand that each and every member is the public face of the American Legion Auxiliary.

The Public Relations program has not been updated on the Department of Kansas website as of the publication of this newsletter, but will be available in the next few weeks. Not only will numerous national resources be available, but the Kansas Public Relations Chairman is working on an entire selection of resources that will help members promote various Kansas activities in their communities.

The American Legion Auxiliary Department of Kansas Public Relations program page can be located at: http://www.kslegionaux.org/public_relations.html. From this page, you are also encouraged to click the link that will connect you directly to the national Public Relations page. You will need to have an ID and password to access this information. Please contact, Annette Scheaffer, if you need help obtaining your ID and password.

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